Tavern Research
create, test, learn, win. repeat.
what we do
We use technology to help our customers make better decisions, inform the public, and achieve their goals. We make winning content and produce high-quality opinion research at scale.
Our first main product, the loop, combines AI-powered message generation and ad assembly with real voter testing to produce the most effective communications available on the market.
Customers include:
Elected officeholders
Political organizations
Advocacy groups
Campaign strategists
Candidates
Nonprofits
We’re building new tools every day to give elected officials and campaigns the information and content they need to win.
how the loop works
Create: Combine your data (opposition research, news archives, polling, stock footage, strategy memos) with ours. Generate hundreds of fact-based messages and assemble hundreds of ads within hours.
Test: Survey voters. Our methods include randomized control trials, rigorous statistical modeling, and novel techniques we’ve developed.
Learn: Quickly find out which ads and messages overperform, which don’t move the needle, and why. Understand what your audience knows, and how they are thinking.
Win: Deliver broadcast-ready digital, radio, or TV content. Communicate the best possible message for the moment.
Repeat Keep testing to find more potent messages, refine your content, and adapt as the political environment changes—getting smarter with every cycle.
Our content performs better than anything on the market because we can generate and evaluate faster than anyone. We know how to generate at scale, fail fast, and adapt by learning from our mistakes. We incorporate every misstep into our models so that each piece of content inherits the wisdom of all of our previous attempts to persuade and educate.
what we deliver
The loop combines our two powerful tools—AI-powered ad assembly and survey research—into a single, integrated solution that gets smarter with every test. Use the full system or choose the component you need most:
ai-powered message generation and ad assembly:
Generate and test hundreds of fact-based messages in days, not weeks.
Create broadcast-ready video and radio ads at unprecedented scale.
FEC-compliant content generation at scale.
Flexible timing options available at different price points.
survey research platform (~24-hour turnaround if needed):
Reliable survey research for rapid response or long-term planning.
In-house multi-media message testing.
Adaptive testing that weeds out weak content fast and finds the most effective messages.
Use machine learning techniques to measure open-ended responses.
Automated polling capabilities coming soon.
Flexible timing options available at different price points.
Email hello@tavernresearch.com to learn more about how we can help.
why tavern research
We don’t claim to be smarter than the top experts in campaigns, but we do believe that we can iterate faster than anyone. That means both rookie candidates and experienced campaigners can work with us to refine their strategy after our tech sorts out the winning and losing approaches. You can spend less time on known unknowns and more time choosing the best way forward.
Additionally, we’re working on innovative, practical solutions every day:
We use a custom algorithm that adapts and continuously reallocates our testing to find the most effective content—filtering out weak strategies fast and focusing on what works.
We developed a new machine learning technique that directly measures whether our content is effectively transmitting information to your intended audience. This helps us understand whether messages, ads, or clips are talking past voters or using inaccessible language.
Whether you want to use the loop or prefer to buy the component tools —AI-powered ad assembly, or a strategy memo from our survey platform—Tavern will help you win.
who we are
Based in Chicago with employees across the country, we’re a team that’s won and lost high-stakes political campaigns and built the tech to win more. We combine hard-won campaign experience, traditional data science, and novel uses of AI to drive results.
Co-Founders:
Matt Lackey, Justin Burchard, Keenan Cresslan and Avi Zenilman