Our Services

  • We generate and test hundreds of messages to find what persuades and drives opinion.

    We construct each test as a hypothesis test that intends to answer not just whether something is effective, but why.

    We study not only marginal change in opinion, but completion rates, transmission rates, and credibility.

  • We create and test video ads that are consistently persuasive according to third-party metrics.

  • Data-driven insights on complex issues, delivering actionable information on what to emphasize and what to avoid.

  • Get clear guidance on effective responses to emerging issues and news events within 24-48 hours.

We are developing new services every month. If they don’t exactly meet your needs, we’d still love to talk. We enjoy really hard and thorny problems!

MESSAGE TESTING

We don’t just measure opinionS, we change THEM.

We generate and test hundreds of messages to find what persuades and drives opinion. We construct each test as a hypothesis test that intends to answer not just whether something is effective, but why. We study not only marginal change in opinion, but completion rates, transmission rates, and credibility.

Our surveys allow you to test all possibilities to arrive at the most impactful message.

TV AND DIGITAL ADS

Just like our message generation, we employ best practices and scale to generate the most impactful TV and Digital Ads. We generate and test hundreds of videos at a time, discard the lowest performing and leave you with just the best.

Our ads are all built around a very basic, but often ignored idea.

TRANSMISSION IS KING. The audience has to understand your ad in order to be persuaded.

This means that we employ best practices in all of our ads to maximize transmission.

  • Big Subtitles - About a third of individuals mute ads during commercial breaks. Subtitles allow us to still communicate with them, even if there is no audio. If someone is watching the ad on their phone, regular sized subtitles will be too hard to read.

  • Get To The Point - Our ads are fact dense and hit the central message early and often. We don’t waste time setting up narratives.

  • No Jargon or Acronyms - Do not use jargon or acronyms in your ads.

How did we develop these best practices? By testing thousands of ads.

RAPID RESPONSE TESTING

When news breaks, we not only need to know where people stand, but how best to respond to it.

Our rapid response testing allows us to generate results within 24 hours. We are able to test not only saliency and opinion, but also deliver you the most persuasive messages to communicate. We provide you with the tools shape the narrative.