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Lindsey Morrow 5/14/26 Lindsey Morrow 5/14/26

MaxDiff Memo: The CEOs Are the Trump-Xi Summit's Real Vulnerability

Voters back a White House visit for Xi by 20 points and oppose the Musk-Cook-Huang Beijing delegation by 17.5. The vulnerability is the CEOs in the room.

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Lindsey Morrow 5/5/26 Lindsey Morrow 5/5/26

MaxDiff Memo: Iran Messaging – Why "Reckless + Gas Prices" Wins

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Lindsey Morrow 5/4/26 Lindsey Morrow 5/4/26

MaxDiff Memo: Frame Ice Funding As A Blank Check Lacking Financial Oversight

Voters aren’t debating immigration policy—they’re rejecting unchecked power. The top ICE funding message hits 70.9% by framing it as a “blank check” with no oversight. Here’s what works—and what fails.

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