The Lab: Gone in Sixteen Seconds
New research with Mind the Gap: we tested ad lengths from 6 to 60 seconds across 19,470 voters. Nearly all persuasion happens in the first 15. The rest is wasted spend.
The Playbook: A Case Study – What We Do vs. The Normal Guys.
Most campaigns make ads on stale data and consultant instinct. Tavern tests 200+ variations and hits the air in 5 days. Stop guessing and start winning.
The Playbook: Real People. Real Responses. Real Results.
AI shouldn't be a shortcut to worse results. Tavern uses human-centered intelligence to field polls by 9 AM and test hundreds of messages to find the one that actually moves voters.
The Playbook: Your Ad Is Already Obsolete. Tavern’s Isn't.
The traditional ad-making process is a slow handoff chain that guarantees campaigns are spending millions on creative built from stale data. Tavern's "working upstream" model runs polling, scripting, and production simultaneously — so voters shape the creative in real time. The result: ads engineered to hold attention and move votes, built on answers instead of assumptions.
The Playbook: The Problem With the Old Model – Too Few Choices, Too Much Money.
The standard campaign model: $100K, six messages, two ads, several weeks. If they work, great. If they don't, you're out of runway. The problem isn't the people — it's the process.