The Human Cost of the Iran War Is Now the Argument That Wins.
Civilian harm is now the single strongest Iran frame in Tavern's message testing data — and the top-performing message scores 72 points against a 30.9-point Republican floor. Here's exactly what the winning messages say and why the accountability-plus-consequences combination is the argument to run right now.
Voters Oppose Stripping Birthright Citizenship. They Oppose One Person Deciding It Even More.
New Tavern Research polling finds that opposition to Trump's birthright citizenship executive order runs 25 points deep — but opposition to one person rewriting the 14th Amendment alone runs 26. The procedural argument is pulling its own weight, independently of where voters stand on immigration.
The Issue Campaigns Should Be Defining Before Republicans Do.
30% of voters have no opinion on Medicaid/SNAP eligibility cuts — but 46% already call it a major midterm issue. Here's why that gap is the opportunity.
The Epstein Finding Isn't 53-20. It's the Broken Promise at −25.
Transparency demand holds at net +33 on the subpoena. But Trump's specific retreat from his 2024 promise is what's pulling his numbers — and the DOJ's coding-error explanation isn't helping.
THE LAB: The Attention Problem
Voters will scroll past your typical spots. They'll watch ours. We call it mesmerizing content.
Iran Strikes Opposed by 19-Point Margin; Voters Back Congressional War Powers Vote
Voters oppose the joint US-Israel airstrikes by a 19-point margin. The constitutional process argument is cutting through.
Texas SENATE: Talarico Dominates Independents, Cornyn's Trump Pitch Backfires
Independent voters prefer Talarico over Crockett; Cornyn and Hunt edge out Paxton.
52% Say Excessive Force. 56% Say Too Far.
Americans aren't buying the administration's line on ICE, they want accountability for Minneapolis, and they oppose the abortion crackdown
Surprising new research finds Americans oppose technology that kills us, support technology that saves lives
Voters support some parts of the MAHA agenda and oppose other parts. Food safety reforms are popular, but voters oppose vaccine and public health cuts.