The "Fight Trump" Playbook Is Losing to "Fix My Rent"
Affordability beats "protect California values" by 29 points. California incumbents need independent economic credibility. National grievance isn't enough.
Texas SENATE: Talarico Dominates Independents, Cornyn's Trump Pitch Backfires
Independent voters prefer Talarico over Crockett; Cornyn and Hunt edge out Paxton.
This Isn't an Immigration Debate. It's a Corruption Debate.
Lead with fairness, not policy. "Billionaires buying their way to the front of the line" beats "let's study the EU precedent" by 30 points. The moral frame outperforms the technocratic frame every time.
Every Issue Is an Economic Issue Now.
Stop saying "rule of law." Start saying "chaos tax." The economic frame beats the constitutional frame by 25 points. Voters feel price instability before they feel constitutional crisis.
52% Say Excessive Force. 56% Say Too Far.
Americans aren't buying the administration's line on ICE, they want accountability for Minneapolis, and they oppose the abortion crackdown
Surprising new research finds Americans oppose technology that kills us, support technology that saves lives
Voters support some parts of the MAHA agenda and oppose other parts. Food safety reforms are popular, but voters oppose vaccine and public health cuts.